Ray-Ban sunglasses set the standard in the premium sunglasses market and are by far the most recognizable designer brand in the world. Style, tradition, and freedom of expression are the key values underpinning the philosophy of Ray-Ban. Known around the world for the absolute quality and authenticity of its eyewear, Ray-Ban sunglasses continue to grow in popularity among celebrities and trendsetters. Beginning in the 1930s, Ray-Ban’s brand was introduced through Ray-Ban Aviator sunglasses that eliminated glare for US Air Force pilots while flying. It wasn’t long before the popularity of Ray-Ban spread from pilots to anyone with an outdoor lifestyle. World War II saw American Air Force pilots continue to rely on Ray-Ban. Research and development resulted in innovations such as the gradient mirror lens, which featured a special coating on the upper part of the lens for enhanced protection, but an uncoated lower lens for a clear view of the plane’s instrument panel. Though designed for military use, these products and innovations resonated with civilians who wanted to enjoy the same high-performance tools the pros were using. Ray-Ban had jumped decisively from military function to pop culture fashion—without losing any of their trademark effectiveness. The Ray-Ban Retro-Wingtip sunglasses model was launched in 1952, and once they had been seen on screen legends such as James Dean in 1955’s Rebel Without a Cause and later on Audrey Hepburn in 1961’s Breakfast at Tiffany’s, Ray-Ban Retro-Wingtip became one of the most instantly recognizable fashion accessories ever. Through every decade of its existence, Ray-Ban has shaped popular culture. Never just a transient trend, Ray-Ban sunglasses mark the wearer as an individual of taste and discernment. And now, 75 years after the first pairs of Ray-Ban Aviator sunglasses helped US pilots reach new heights, Ray-Ban remains an enduring classic.