Lacoste has a lot to celebrate given its 80 years in fashion and evolved focus on classic sportswear. Founded in 1933 by René Lacoste, an avid tennis player and member of the France Davis Cup team, Lacoste has effortlessly established itself as the unconventional chic sportswear company. The elegant, yet audacious crocodile logo, which is synonymous with the brand, came to life after René Lacoste was given the nickname “the Crocodile” from his tenacity on the tennis courts. The epitome of Lacoste style combines athletic appeal with traditional design. Casual neutrals are often paired with vibrant pops of colour for a playful aesthetic. A brand known for reinventing classic designs, Lacoste glasses feature traditional elements, such as horn rimmed acetate, while playing with bold shapes and colours. Lacoste eyewear displays universal appeal with fine lines and cutting-edge styles. The unique combination of sporty athleticism and urban sophisticate unite to position this collection in a class of its own. Made with the highest quality materials and superior attention to detail, these frames are the perfect combination of durability and high fashion for the discerning trendsetter. A seamless blend of tradition and innovation makes Lacoste eyewear a longstanding leader in the eyeglasses industry.