Carrera was inspired by the Carrera Panamericana, which at its time was the longest, fastest, and most dangerous race in the world, founded by Wilhelm Anger in 1956. From sunglasses to sports glasses, to ski goggles and helmets, the Carrera history is lined with innovation and a dedication to quality that is unparalleled. The Carrera passion for development and technological research, in collaboration with professional athletes, has created a range of products that push through boundaries into unchartered territory. Ever since the legendary Porsche collection in the 80s, Carrera products have become objects which combine a strong aesthetic with uncompromising quality. All Carrera products are created out of their sports legacy, with a distinctive aptitude for fashion. Carrera eyewear is second to none in vintage inspired 70's designs, taking urban style and incorporating it with the brand's sporting roots, combining Carrera's two core components to perfection. Carrera returns to its origins to rediscover a “racing attitude” that is deeply implanted in its DNA through their eyewear collection. These frames reflect the brand’s stylistic heritage, through a contemporary flair blended with classic styles and embellished with distinctively original detailing, for a unique, enduring style. A strong, forthright personality for the Carrera “generation” consists of authentic and dynamic young people who embrace life fully and always challenge their limits.